After an in-depth discovery process of your business, if your company message and innovations do not pass the “Platitude Tests” (Reference Total Dominance Track: 2) we will create innovations for your company (Reference Total Dominance Track: 6). If you have innovations that no one   else has, we will enhance them and show you how to communicate them implementing emotional based “Hot Button” headlines, messaging and copy writing to maximize the effect of your company’s uniqueness so you stand out in a way that your competition can’t. This is absolutely crucial to dominate your industry.

80% of what is viewed Online today is video. If you are not using video to communicate your message and sales & marketing information, your company is at a deficit.  We will create video scripting using the strategy and innovations created in Step 1. This process follows the “Strategic Messaging Formula” (Reference Total Dominance Tracks: 7-14). We then develop videos using a professional spokes person and the unique scripts and messaging  previously created. These videos can now be used in social media, lead capture & follow-up, as well as populating your website. This is how your customers choose to learn information.

95% of all websites are not built to convert customers. The next step we implement is our proprietary web strategy using all of the messaging, strategy, innovations, and videos we have created. This strategy is unique to each company.  Your website will now give your prospect 80% to 90% of the information they need to make a buying decision and do business with you. We have seen a  4X to 10X increase in customer conversion using this process.

At this point, your company has been set apart through innovations and strategic messaging. Your messaging has been communicated correctly through your videos and other created content using the “Strategic Messaging Formula”.  Your website is now fixed to actually facilitate the buying decision. You now need lead capture & follow-up.  Since 80% of all sales are made between the 5th and 12th contact, we will create and implement an automated lead capture & follow-up system that gives the perfect presentation every time through video, email, and text messaging.  This system knows when your prospects take actions like opening emails, viewing videos, and responding to text messages, and will respond like a real person in real time to your prospects actions (Reference Total Dominance Track:14). This system creates authority, familiarity, and likability for your company before you even meet in person. You become the obvious choice to do business with before they even consider your competition. We have seen the advantage of this process double and even triple conversion rates on its own. By the way, this is a game changer and none of your competition is doing this. NONE OF THEM!